About Us | Herb Llama — We Are Humans On A Mission®
Liz and Zak Latif — Herb Llama founders

We Are Humans On A Mission®

Not supplements.
Biological Security.

Born in 2020 from a frustration with synthetic dyes, hidden sugars, and low-quality fillers. Built for those who refuse to compromise on their potential — and the clinicians who refuse to compromise on their formulas.

"When stress and burnout crack your foundation, your potential isn't just limited — it's capped."
Liz B. Latif, PT, MBA · Founder
Yale Clinician-Curated
GMP Certified
FDA-Registered
Third-Party Tested
Plant-Based · Gluten-Free · Lactose-Free
Made in the USA
The Problem We Solve

Suboptimal Runner
Syndrome.

"They're running the race, but hitting the wall too early."

Many individuals are actively engaged in their health journey yet find themselves hitting the wall too early. The underlying issue often isn't motivation — it's physiology. Chronic nutrient gaps, poor absorption, low-bioavailability supplements, and underpowered recovery rituals leave high performers fatigued, under-recovered, and operating below their true capacity.

They may be drinking water but still feeling thirsty. Investing in premium gear but fueling with suboptimal Human Infrastructure. Herb Llama was built to close that gap.

2020
Founded
40+
Countries Served
8+
Clinical Formulas
Zen Warriors Peaceful Bliss — clinical precision
"Vitamins as Nature Intended — engineered with clinical rigor."
The Herb Llama Standard
Liz B. Latif — Yale Physical Therapist, Founder of Herb Llama
Yale Physical Therapist 30+ Years Clinical Practice
The Clinical Pedigree

A Yale-Clinician
Foundation.

Founded by Liz B. Latif, PT, MBA — a Yale Physical Therapist with over 30 years of experience spanning Fortune Global 100 giant Toyota to some of the world's most respected medical institutions including UC Davis and Montefiore Einstein.

Her advanced expertise in exercise physiology and motor learning from Columbia University positions her uniquely to translate complex scientific discoveries into practical, life-changing wellness solutions.

While the supplement industry is often a 'wild west' of empty promises, Herb Llama formulations are rooted in the rigor of exercise physiology, performance recovery, and clinical research — bridging the gap between clean labels and clinical efficacy.

🎓
Yale Health · Physical Therapy · Clinical Foundation
🏛
Columbia University · Exercise Physiology & Motor Learning
🔬
UC Davis & Montefiore Einstein · Clinical Practice
🌍
Toyota Fortune Global 100 · Occupational Health Medicine
Our Gold Standard

Zero Compromise.
Every Formula.

Every Herb Llama formula is held to a single standard. Not the industry standard — our standard.

01
Clinician-Curated,
Not Marketing-Driven

Every formula is designed by medical professionals, not marketing departments. Clinical hypothesis first. Ingredient selection second. Bioavailability verified. Brand story last. This sequence is non-negotiable — and it is why our formulas work where others merely claim to.

02
Pure & Potent,
Without Exception

Vegan. Non-GMO. Gluten-free. Lactose-free. Clinical-grade bioavailability. If an ingredient does not earn its place through evidence and absorption science, it does not enter a Herb Llama formula. No synthetic dyes. No hidden sugars. No low-quality fillers. Ever.

03
Third-Party Verified,
Every Batch

Crafted in a GMP-certified, FDA-registered facility in the USA. Every batch is meticulously tested for purity by independent third-party laboratories. If it doesn't meet our gold standard, it does not leave the lab. This is biological security — not just a label claim.

"

Herb Llama is more than a brand. It's a community. A mindset. A movement of humans on a mission to live fully and show up boldly.

From elite athletes to everyday achievers — the doers, dreamers, and difference-makers who understand that to achieve peak output, you need fuel that is as clean as it is powerful.

We Are Humans On A Mission®
Liz and Zak Latif — A Family Tradition of Adventure and Wellness
A Family Tradition

Adventure & Wellness,
Across Generations.

Food and wellness have the power to connect generations. Whether it's the warm memories triggered by the healing scent of home-cooked arroz caldo (ginger rice soup) at our kitchen table, or the shared ritual of Pilates stretching — our family has always believed that true wellness is forged by values that feed the mind, strengthen the body, and lift the spirit.

From daily walks with our dog to choosing vibrant, nourishing foods, every habit draws us closer to nature's rhythm and one another. This is the spirit that lives inside every Herb Llama formula.

Life is an adventure. Live yours.

Begin Your Ritual
The Humans Behind the Mission

Meet the Herd.

Bold thinkers, elite performers, and one very wise Vice Pawsident. United by a single mission.

L
Connecticut
Founder · Yale & UC Davis Physical Therapist
Liz B. Latif
PT, MBA

Pilates devotee. Windsurfer. PADI-certified open-water diver. A lifelong mover, Liz built Herb Llama to make clean, science-backed wellness second nature — because health should be a lifestyle, not a chore.

Z
California
Team USA Athlete · Wholesale Partnerships
Imran "Zak"
Latif

Champion giant slalom skier. Nationally ranked fencer. Competitive butterfly swimmer. Tech builder. Proof that joy fuels living and discipline builds dreams.

F
Michigan
Chief Handshaker
Faith B.
Jacques

Her grace and grit bring warmth to every encounter — a daily reminder that connection is where all good things begin.

H
New York
Event Demi-God
Heath B.
Huppert

The behind-the-scenes force turning chaos into rhythm, momentum, and magic. Clipboard always in hand.

J
France
Architect of Form & Function
Jimmy
Delatour

The creative mind shaping a wellness brand with heart, soul, and staying power. Building a house that will stand.

🐾
California
Vice Pawsident of Barketing
Skippy B.
Latif

Sixteen years young, forever wise. Reminds us to play hard, nap harder, and never underestimate the power of a tail wag.

Global Reach, Local Impact

From Prague to Bordeaux
to Brisbane.

A growing global community who values Vitamins as Nature Intended — and demands the clinical standard to match.

Los Angeles New York London Bordeaux Prague Dubai Singapore Sydney Brisbane Tokyo Beverly Hills São Paulo
Join the Herd

Remove your ceiling.
Optimize your output.

Whether you are an elite athlete or a bold thinker navigating a high-stakes career — your physical and mental output is the ultimate ROI for your professional and personal life. We are here to bridge the gap between where you are and what you're capable of achieving.

We Are Humans On A Mission®

Official Partners & Elite Retailer Alliance

Challenge International de Bordeaux Oka Kickboxing Club Royal Hyperbarics CryoSpot Bordeaux Étudiants Club Epitome Wellness
$500+
Private Guidance Session

For orders $500 and above, receive a private product guidance session with our clinical team — personally curated to your goals, lifestyle, and performance demands.

Build Your Order